30 second TV spot for Chilis. Directed / Creative Directed and Designed by Erik Buth. Produced at Blind.
This spot was shot on-location in Prague and the surrounding countryside. The idea was to make it look like a road trip across the American SouthEast. The promotion was for different regional flavors of BBQ ribs.
We had to rent American cars from a collector based in Germany and he brought them down to Prague for the shoot. It was also quite a challenge to cast people that looked like they could be Americans in Eastern Europe.