Two videos for two new Fitbit models. Shot on-location in Venice, Santa Monica and west Los Angeles. These web videos explain the new features added to the latest models of two new Fitbit fitness trackers. One of them was designed to be more fashion forward than previous Fitbit trackers and the other included many new advanced features.
Co-Directed by Erik Buth and Miko Lim. Creative Direction: Erik Buth. Produced by Los York.