All CG trailer for the video game MX vs ATV: Alive. Designed, Directed and Edited by Erik Buth.
Produced at Blind.
One of the gaming improvements introduced by this installment of the MX vs ATV video game franchise is the ability to crash into other players without falling down yourself. This addition brings the video game more in line with what can actually happen in a real race, and we wanted to feature these interactions throughout the trailer.
This trailer follows a pack of adrenaline-fueled riders as they fight through the spiraling, bumpy course, knocking one another off one by one until a lone hero – Supercross champion James Stewart – remains as the victor.
The trailer premiered at the most highly anticipated race of the Supercross season, the Anaheim 1 series opener, to a sold out crowd of 45,000 Supercross fans.