30 and 45 second TV spots for Oppenheimer Funds. Directed / Creative Directed by Erik Buth. Produced at Blind
A simple concept: make everything out of numbers. A difficult process: make everything out of numbers. Working from the tag line "What do you want your numbers to add up to?" the concept was to build an entire world from financial data: the people, the environments, everything. At the end of each spot, we see the animating numbers finally resolve into the real life rewards of making wise investments over a lifetime.
Live action shot on location in the Czech Republic and on a gigantic green-screen stage in Prague. Editing at Blind in Santa Monica and animation by Nathan Love in New York. Final composite at Absolute Post in New York.