30 and 45 second spots for Russell Athletic. Directed, Creative Directed and Edited by Erik Buth.
Produced at Blind
Shot over two days at the Gower stages in Hollywood, with a cast of thousands.... ok about 30, but still, some of these guys are huge. Intensity before important moments in the game are illustrated with animated sound waves and particles. The 30 second version focuses on football, while the 60 expands to include baseball and basketball.
Shot on with the Panavision Genesis camera.