60 second spot for Sealy Optimum. Creative Directed / Directed by Erik Buth. Produced at Blind.
This video was created to introduce the new Optimum mattress from Sealy. One problem with traditional memory foam mattresses is that they tend to retain heat. This mattress is designed to pull heat away from your body to create an optimum sleeping temperature, and as such the challenge became to visually represent heat and cold in an informative, yet elegant and graceful way.
We created red, blue and purple ribbons using Trapcode Form and Particular plug-ins for Adobe After Effects to represent hot and cold flowing air.