This video explains several features and opportunities offered to small business owners by Verizon and was featured on the Verizon Business website. Direction / Creative Direction by Erik Buth. Produced at Blind.
As a reference to the idea that Verizon can integrate with your small business in a seamless way, this entire sequence was designed to be one continuous flowing sequence, where characters would interact with an ever changing environment. The actors were shot on green-screen, with minimal set pieces and props and then everything else was created in post in 3d CG animation.
So that we could plan and time everything correctly, the whole story was mapped out ahead of time with a rough pre-vis sequence. This enabled us to figure out what props had to be real, when and where to include interactive lighting cues and helped to block out the actors movements and placement on set.