One time Microsoft made cell phones. The interface design was derived from the design of the Zune. Zune was like an iPod. iPod was a thing that evolved into iPhone.
This was an announcement video for Windows Phone 7. This video premiered at a mobile device conference in Barcelona and was introduced by then Microsoft CEO Steve Balmer. People all over the internet tried to figure out what the hardware device seen in the video was, but it was a fake mock up. The phone screen was green-screen when we shot it and not intended to be real hardware.
Shot on location in downtown Los Angeles and a green screen stage.
Role: Creative Direction, Direction, Design. Produced by Blind.