We spent of lot of time in research and development to get the CG plants to look like they were growing in a realistic and accurate fashion for this :30 spot for Asgrow brand soybean seeds. The target audience is soybean farmers, and they would know if it looked wrong.
Shot on location at a soybean farm in Missouri and at the Asgrow research labs just outside of St. Louis.
Role: Creative Direction, Direction. Produced by Blind.