15 second spot for Sweet N' Low. Directed by Erik Buth. Designed by Erik Buth and a team of animators + designers. Produced at Blind
For this project, we created 11 mini-worlds, all out of paper, for a complete refresh of Sweet ‘N Low branding materials. Photos of the sets were used for the sweetnlow.com website, web banner ads, magazine print ads and as models for the 15 second animated spot.
All of the elements were made by hand out of paper, cardboard, glue and tape.
Two videos for two new Fitbit models. Shot on-location in Venice, Santa Monica and west Los Angeles. These web videos explain the new features added to the latest models of two new Fitbit fitness trackers. One of them was designed to be more fashion forward than previous Fitbit trackers and the other included many new advanced features.
Co-Directed by Erik Buth and Miko Lim. Creative Direction: Erik Buth. Produced by Los York.
i’ve designed and animated several projects for clients under the hexeosis brand name and have a separate gallery of that work at hexeosis.com
I’ve included a few samples here, but there are many more music videos, album covers, custom gifs and more. go check it out! thanks.
2x 30 second spots for MF Global. Creative Directed / Directed by Erik Buth.
Live action people shot on green-screen so that they could be used as silhouettes. Footage representing various financial data, global business locations and commodities is used to create a seamless sequence.
Produced at Blind
Animation for American Airlines for use at the 2010 World Expo in Shanghai. This was formatted and designed specifically for the outdoor video display screen attached to the outside of the United States pavilion. A version of it was also used onboard flights. This video announced the start of direct flights from Los Angeles to China.
Director / Creative Director: Erik Buth. Produced at Blind.
30 and 2x 45 second TV spots for Oppenheimer Funds. Directed / Creative Directed by Erik Buth. Produced at Blind
Working from the tag line "What do you want your numbers to add up to?" the concept was to build an entire world from financial data: the people, the environments, everything. At the end of each spot, we see the animating numbers finally resolve into the real life rewards of making wise investments over a lifetime.
Live action shot on location in the Czech Republic and on a gigantic green-screen stage in Prague. Editing at Blind in Santa Monica and animation by Nathan Love in New York. Final composite at Absolute Post in New York.
30 second TV spot for Kyocera mobile phones, directed and designed by Erik Buth. Produced at Blind.
Not that long ago, mobile phones had buttons instead of touch screens. Some, like one of the Kyocera phones in this spot, also opened lengthwise to reveal a full keyboard. The opening and closing of the phone resembled a butterfly and this became the inspiration behind this ad.
In this spot, a phone call from Japan to New York is illustrated as a magical journey by butterflies around the world. The ad agency wanted to create a campaign that emphasized the human connection that the technology would enable, rather than focus on tech specs. This led to the use of watercolors, paper, pen and ink combined with a few live action shots to create the look of the spot.
Series of three Google Nexus Launch spots co-directed by Robert Bisi and Erik Buth. Produced by Brand New School.
Since these products were still in development at the time that we produced these spots, the products featured were created entirely in 3d in Maya.
Seen here also: a lot of unused style frame design exploration I created for endtag logo animation. In the end, a much simpler logo reveal was used.
60 second spot for Sealy Optimum. Creative Directed / Directed by Erik Buth. Produced at Blind.
This video was created to introduce the new Optimum mattress from Sealy. One problem with traditional memory foam mattresses is that they tend to retain heat. This mattress is designed to pull heat away from your body to create an optimum sleeping temperature, and as such the challenge became to visually represent heat and cold in an informative, yet elegant and graceful way.
We created red, blue and purple ribbons using Trapcode Form and Particular plug-ins for Adobe After Effects to represent hot and cold flowing air.
All CG trailer for the video game MX vs ATV: Alive. Designed, Directed and Edited by Erik Buth.
Produced at Blind.
One of the gaming improvements introduced by this installment of the MX vs ATV video game franchise is the ability to crash into other players without falling down yourself. This addition brings the video game more in line with what can actually happen in a real race, and we wanted to feature these interactions throughout the trailer.
This trailer follows a pack of adrenaline-fueled riders as they fight through the spiraling, bumpy course, knocking one another off one by one until a lone hero – Supercross champion James Stewart – remains as the victor.
The trailer premiered at the most highly anticipated race of the Supercross season, the Anaheim 1 series opener, to a sold out crowd of 45,000 Supercross fans.
This video explains several features and opportunities offered to small business owners by Verizon and was featured on the Verizon Business website. Direction / Creative Direction by Erik Buth. Produced at Blind.
As a reference to the idea that Verizon can integrate with your small business in a seamless way, this entire sequence was designed to be one continuous flowing sequence, where characters would interact with an ever changing environment. The actors were shot on green-screen, with minimal set pieces and props and then everything else was created in post in 3d CG animation.
So that we could plan and time everything correctly, the whole story was mapped out ahead of time with a rough pre-vis sequence. This enabled us to figure out what props had to be real, when and where to include interactive lighting cues and helped to block out the actors movements and placement on set.
30 and 45 second spots for Russell Athletic. Directed, Creative Directed and Edited by Erik Buth.
Produced at Blind
Shot over two days at the Gower stages in Hollywood, with a cast of thousands.... ok about 30, but still, some of these guys are huge. Intensity before important moments in the game are illustrated with animated sound waves and particles. The 30 second version focuses on football, while the 60 expands to include baseball and basketball.
Shot on with the Panavision Genesis camera.
In the spring of 2013, I started the hexeosis project on tumblr, posting a handful of gifs and hoping someone would see them. As of April 2019, hexeosis has well over 100k followers combined across tumblr, ello, facebook, instagram and twitter.
I've posted a few of my favorite GIFs here. I've made thousands of these and have a gallery at tumblr of more favorites.
I’ve also completed a few commissions over the years under the hexeosis name, such as album covers, music videos and such, and have a separate gallery of that over at hexeosis.com
And a few years back I ran my first successful Kickstarter campaign to help fund a 36 minute long HD video. The final video can be purchased or rented from Vimeo On Demand: https://vimeo.com/ondemand/hx01/ If you’d like a free access code, send me an email.
blogs / press features about hexeosis:
60 second spot for AT&T DSL. Designed and Directed by Erik Buth. Produced at Blind.
note: this is the directors cut, the on-air version has a lot more 1-800 numbers and full screen graphic cards with the offer details.
Also, for this spot we needed to include a short clip of a “viral” youtube video, so instead of attempting to license an actual video, we went and shot our own video of a dog on a skateboard. That dog was good at skateboarding.
Google Chromecast 2.0 launch spots. These spots announced the re-design and new features of Google Chromecast. It used to look like a rectangular USB drive and then was redesigned to be round.
We made a lot of type animations and other fun animated elements to be integrated into the live action footage to give the spot a fun party like atmosphere.
I was the Creative Director for type design and motion graphics elements. These spots were Produced at 72andSunny Studio.
30 second spot to promote the Los Angeles marathon and Honda. Designed and Directed by Erik Buth.
The main goal of this ad was to show a variety of runners and iconic Los Angeles locations. We shot the runners on green-screen and then used a variety of real watercolor textures and footage to create the final effect. Honda sponsored the event for many years and reused this ad for several years in a row.
Produced at Blind.
30 second TV spot for Chilis. Directed / Creative Directed and Designed by Erik Buth. Produced at Blind.
This spot was shot on-location in Prague and the surrounding countryside. The idea was to make it look like a road trip across the American SouthEast. The promotion was for different regional flavors of BBQ ribs.
We had to rent American cars from a collector based in Germany and he brought them down to Prague for the shoot. It was also quite a challenge to cast people that looked like they could be Americans in Eastern Europe.
One time Microsoft tried to make cell phones. They based the design on Zune. Zune was like an iPod. iPod was a thing that evolved into iPhone.
This was an announcement video for Windows Phone 7. This video premiered at a mobile device conference in Barcelona and was introduced by then Microsoft CEO Steve Balmer. People all over the internet tried to figure out what the hardware device seen in the video was, but I knew it was just a fake mock up. The phone screen was green-screen.
Directed by Erik Buth. Produced at Blind. Shot on location in downtown Los Angeles.
30 second TV spot for the launch of Pringles Minis. Directed / Creative Directed and Designed by Erik Buth. Produced at Blind.
This was a pretty complicated sequence to choreograph, because we wanted the whole spot to be seamless and we had a lot of content to fit into 30 seconds. There was also small dogs and kids and a curved dolly track and a Technocrane 15.
The car was created almost entirely in CG animation, except for the seats and the steering wheel, which were real Mini Cooper parts. We built the platform to accurate scale.
We made a few pre-vis test sequences using stand-ins and temp animations to help map out the timing and blocking of the overall sequence.
I designed and directed the opening title sequence for How I Met Your Mother, including logo design. I posted a few of the alternate logo explorations. I also shot still photos for a lot of the background elements using a Lomo camera and a bunch of extras that we had meet us at a local bar.
This was the fifth or sixth show open that I had worked on with the same studio creative team, all of the other shows having been canceled after either only a few episodes or never making it out of pilot stage. Luckily this show broke that string of bad luck.
A set of network ID’s made for Fuse. Designed by Erik Buth. Produced at Blind.
A series of spots for First National Bank’s 150th anniversary. First National Bank is based in Omaha, and we shot several actual bank employees, customers and local leaders including the Mayor of Omaha for these spots.
The look and design elements we created for these spots was so well received by the bank marketing team, that they decided to extend that design language to all of their print materials, billboards, web ads and even limited edition 150 year anniversary credit cards.
Directed / Creative Directed by Erik Buth. Produced at Blind.
2x :30 second spots for Moe’s Southwestern Grill. Directed / Creative Directed by Erik Buth. Produced by Blind.
If you don’t know what Moe’s is, it’s a lot like Chipotle or Subway. You customize your own burritos and tacos at the counter. These ads were designed to illustrate the inner workings of the minds of the customers as they ordered their favorite items.
We shot these on-location at an actual Moe’s location in Atlanta. Moe’s is headquartered in Atlanta.
This is a :30 spot for Asgrow brand soybean seeds. Shot on location at a farm in Missouri and at the Asgrow research labs just outside of St. Louis.
We spent of lot of time on research and development to get the CG plants to look like they were growing in a realistic and accurate fashion.
Directed by Erik Buth. Produced at Blind.