30 and 2x 45 second TV spots for Oppenheimer Funds. Directed / Creative Directed by Erik Buth. Produced at Blind
Working from the tag line "What do you want your numbers to add up to?" the concept was to build an entire world from financial data: the people, the environments, everything. At the end of each spot, we see the animating numbers finally resolve into the real life rewards of making wise investments over a lifetime.
Live action shot on location in the Czech Republic and on a gigantic green-screen stage in Prague. Editing at Blind in Santa Monica and animation by Nathan Love in New York. Final composite at Absolute Post in New York.