Working from the tag line "What do you want your numbers to add up to?" the concept was to build an entire world from financial data: the people, the environments, everything. At the end of each spot, we see the animating numbers finally resolve into the real life rewards of making wise investments over a lifetime.
Live action shot on location in the Czech Republic and on a gigantic green-screen stage in Prague. Editing at Blind in Santa Monica and animation by Nathan Love in New York. Final composite at Absolute Post in New York.
Role: Creative Direction, Live Action Direction. Produced by Blind.