One time Microsoft tried to make cell phones. They based the design on Zune. Zune was like an iPod. iPod was a thing that evolved into iPhone.
This was an announcement video for Windows Phone 7. This video premiered at a mobile device conference in Barcelona and was introduced by then Microsoft CEO Steve Balmer. People all over the internet tried to figure out what the hardware device seen in the video was, but I knew it was just a fake mock up. The phone screen was green-screen.
Directed by Erik Buth. Produced at Blind. Shot on location in downtown Los Angeles.