If you don’t know what Moe’s Southwestern Grill is, it’s a lot like Chipotle or Subway. You customize your own burritos and tacos at the counter. These ads were designed to illustrate the inner workings of the minds of the customers as they ordered their favorite items.
We shot these on-location at a Moe’s store in Atlanta. Moe’s is headquartered in Atlanta.
Role: Creative Direction, Direction, Design. Produced by Blind.