2x :30 second spots for Moe’s Southwestern Grill. Directed / Creative Directed by Erik Buth. Produced by Blind.
If you don’t know what Moe’s is, it’s a lot like Chipotle or Subway. You customize your own burritos and tacos at the counter. These ads were designed to illustrate the inner workings of the minds of the customers as they ordered their favorite items.
We shot these on-location at an actual Moe’s location in Atlanta. Moe’s is headquartered in Atlanta.