Not that long ago, mobile phones had buttons instead of touch screens. Some, like one of the Kyocera phones in this spot, also opened lengthwise to reveal a full keyboard. The opening and closing of the phone resembled a butterfly and this became the inspiration for the creative concept.
The primary goal was to create a campaign that emphasized the human connection that the technology could enable, rather than focus on specific technical details. This led to the use of watercolors, paper, pen and ink.
Role: Creative Direction, Live Action Direction, Design. Produced by Blind.