30 second TV spot for the launch of Pringles Minis. Directed / Creative Directed and Designed by Erik Buth. Produced at Blind.
This was a pretty complicated sequence to choreograph, because we wanted the whole spot to be seamless and we had a lot of content to fit into 30 seconds. There was also small dogs and kids and a curved dolly track and a Technocrane 15.
The car was created almost entirely in CG animation, except for the seats and the steering wheel, which were real Mini Cooper parts. We built the platform to accurate scale.
We made a few pre-vis test sequences using stand-ins and temp animations to help map out the timing and blocking of the overall sequence.