15 second spot for Sweet N' Low. Directed by Erik Buth. Designed by Erik Buth and a team of animators + designers. Produced at Blind
For this project, we created 11 mini-worlds, all out of paper, for a complete refresh of Sweet ‘N Low branding materials. Photos of the sets were used for the sweetnlow.com website, web banner ads, magazine print ads and as models for the 15 second animated spot.
All of the elements were made by hand out of paper, cardboard, glue and tape.